Built for B2B. Recognized in the 2026 Gartner® Magic Quadrant™ for Social Media Management and Listening Learn more →
Book a Demo
ON-DEMAND WEBINAR

3 secrets to an unstoppable employee advocacy program

57 minutes
Recorded June 18, 2025

Transcript

Loading transcript…
Webinar overview

Oktopost’s Alina Delal hosts HiBob’s Ale and CBIZ’s Sarah Higgins for a panel on turning an employee advocacy programme into a movement, covering the three ingredients of a standout programme, incentives, leadership buy-in, communication with advocates, and how to measure success.

  • The three ingredients of a standout programme are education, communication and incentives.
  • Win leadership buy-in with data: build the numbers case before you ask for budget.
  • Incentives work best when the rules stay fresh and everyone has a chance to win.
  • Measure success on engagement, reach, active advocates and leads generated.

Up next

Motivated team actively participating, preventing employee advocacy motivation dips and sustaining program momentum.
Preparing for the employee advocacy motivation dip
How leading law firms build trust on social visual guide
How leading law firms build trust on social
2026 in focus: B2B social trends, strategy, and what’s next visual guide
2026 in focus: B2B social trends, strategy, and what’s next
From visibility to revenue: turning your executive presence into pipeline
From visibility to revenue: turning your executive presence into pipeline
How to measure the impact of your employee advocacy program
How to measure the impact of your employee advocacy program
How to confidently scale your executive advocacy strategy
How to confidently scale your executive advocacy strategy
Competitive B2B content with Marketing Intelligence
Competitive B2B content with Marketing Intelligence
How to use analytics to prove the impact of B2B social
How to use analytics to prove the impact of B2B social

Frequently Asked Questions

How do you get leadership buy-in for an employee advocacy programme?

With data. Build a deck of the numbers that shows the value of the programme before you ask for budget, and make the case for what leadership and managers get out of it.

Does the platform you use actually matter?

Yes. Running a programme without the right tech isn't realistic. The platform and its support make the programme manageable and sustainable.

What metrics should you use to measure an advocacy programme?

Posts, link clicks, impressions, engagements, reach and the number of active advocates, plus leads generated (which a Salesforce integration can attribute).

How do you win over teams reluctant to fund monetary incentives?

Show the ROI, and lean on non-monetary recognition too, like shout-outs and creating a sense of FOMO, which drive participation without a big price tag.