5 Types of Social Media Posts to Engage Your Followers

Content Marketing Published: March 9, 2020

A content strategy should be designed with engagement in mind. However, there are several other parameters that must be taken into account. The type of messaging you want to covey on to your audience is one of them. Whether it’s a new feature review you’d like to share, important data you’ve collected or perhaps you want to receive feedback get them to share your content. Whatever your goal may be, your message should be easily convertible to a type of social media post that will get the desired result and deliver a consistently engaged community.

Here are the Top 5 Types of Social Media Posts to Engage Your Followers:

1. Competitions

People are competitive by nature, which makes competitions and sweepstakes great for engagement. Like & Share competitions are an effective way to encourage your followers to share your content. You can even encourage followers to create their own content and add a pre-defined hashtag related to your business or brand. User-generated content contests will increase your online presence through the social network.

Here are some great social competition ideas:

Tag-a-friend that…
Comment/Like to win
Post your photo while…
Trivia questionnaire
Instagram stories / Facebook post / YouTube video contest

How can you get the most out of a contest on social media?

Pair it with a gorgeous photo! Great photography is the key to a social post that stands out.
Make participation low-commitment. The easier it is to participate, the more engagement you’ll get.
Be sure your prize makes sense with your brand. Sure, a lot of people are going to want a new PS5, but if you’re not selling or connected with a console, your contest is just a vanity metric.

2. Polls and Surveys

Polls are another great type of social media post and probably the easy way to make your followers take action and interact. Polls have an added benefit of being great data collection tools. Getting feedback from your followers and customers can help with improving the process of your marketing activity, improve your product, and better prepare your next feature before the go-to-market stage. Polls and surveys are a fast way to drive your audience to engage, understand the pain-points, and what they’d like to have in such a platform or product like yours. If that’s not enough to convince you—voting can drive excitement! Instagram, for example, added the polling option to its Stories feature and made it visual and interactive. There are many platforms like EX.CO (14 days free trial), Apester, Poll-Maker and other free tools you can find online to create in-post polls and surveys.

3. Infographics

Infographics are usually a sensational success as they are a great tool for visual teaching and learning and talk directly with our brain. Infographics are a data visualization technique and the processing of visual information is much faster than reading text. Obviously, Infographics are the best way to convey information that includes insights, facts, and numbers.

Here are some tips to make awesome infographics:

Make it simple:
Define the colors scheme and plan the visual data. Make sure the image is not overcrowded and all details are noticeable.
Not too much data:
You want your followers to get your point without being confused.
Match the infographic to the social network:
Format design is important. Long scrolling, for example, might not work well on some channels.

4. Videos

Video social networks like YouTube exist to upload and share your video-posts. Enable to share on other social networks and embed your video on your site. Videos usually get more exposure on social media and generate more engagements compared to other types of social media posts.

Why Video is one of the most impactful digital marketing tool for your social media strategy:

Videos get high attention.
Videos increase trust and credibility.
Videos encourage a high response rate.
Videos lead to high engagement rates.
Videos help position you as an expert in your field.

5. Livestreams

Another popular type of social media post is Livestream. Livestreaming on LinkedIn, Instagram, Facebook, YouTube and other social networks, positions you in the social scene. Showing a human face alongside your business increases interest in your company and product, increases customer loyalty and creates trust. Livestreams can be recorded, so you can share it with those who missed the live event.

Benefits of Livestreams:

Reach a wider audience.
Run a commentary about your topic.
Get immediate feedback.
Drive action to gain prospects’ contact details.

Oktopost is the ultimate Social Media Management Platform architected for B2B enterprises, allowing to gain the most value out of your social media marketing efforts. With a professional social employee advocacy tool you can get employees to join the marketing effort and increase trust, ROI, social reach, and engagement. Request your free demo now!