Cristy Garcia on the Missing Piece in Driving Pipeline Growth

B2B Marketing Published: January 13, 2022

Jen Gutman

Cristy Garcia, Vice President of Marketing at impact.com takes on driving pipeline growth!

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Episode Summary

Cristy Garcia, Vice President of Marketing at impact.com takes the mic on Oktopost’s Radically Transparent with host Jennifer Gutman. They cover the different ways to measure marketing, which are different than sales (much to everyone’s demise!) and why marketers need to be armed with data to get budgets, speak the same language as the rest of the organization, hire talented new team members and accurately explain the way marketing works. Cristy also answers why creativity is the missing piece to accelerating pipeline growth and why she relies on “feedback loops” with sales to fuel her marketing strategy.

Meet Cristy Garcia

Named one of 19 most important marketing executives by Business Insider, Cristy Garcia is currently servicing as the Vice President of Marketing at impact.com. Proactive, energetic, creative, and an analytical marketing leader and mentor with 15+ years of global B2B marketing experience, Cristy is driven by data with demonstrated abilities in leveraging analytics to optimize brand programs and campaigns.

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Radically Transparent is a podcast geared towards the modern-day B2B marketer. Host Jennifer Gutman and her guests are a mixture of renowned marketing and sales leaders from B2B marketing organizations around the globe.

Each episode shines a light on the inner workings of B2B leadership– including what keeps successful CEOs, CMOs, VPs, and social media teams up at night, professionally. The conversations are real, raw, and authentic all while revealing to listeners the unfiltered, not-so-known truths of today’s most interesting marketers.

Quickly becoming one of Oktopost’s most popular original podcast shows on the internet, new episodes air every Thursday on Radically Transparent, a podcast channel, built for marketers, by marketers.

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