Oktopost introduces AI-assisted tools to streamline social media content creation

As social media continues to play a vital role in how businesses connect with their customers and promote their brands, the need for robust and efficient tools to manage and create content has never been greater.

Writing, editing posts, and tailoring them to multiple networks is time-consuming, and writers often get stuck in the creative process. Manual writing and editing tasks limit the productivity of social media managers and force executives to hire more employees or settle for less content.

The advocacy paradox

Asking your employees to promote your company’s content on social media is an excellent and proven way to reach more prospects and increase visibility. However, repetitive content posted by advocates can harm the authenticity of the message, and it is sometimes penalized by social networks, making advocacy efforts less effective.

Uniform branded content sometimes feels alienated and not personally connected to the advocates. However, advocates often avoid creating new content because they lack the time or inclination to do so.

Time for AI to kick in

That’s why we’re so excited to announce the launch of our new AI-assisted tools for savvy content creation! Oktopost is the first social media engagement suite to fully integrate OpenAI’s cutting-edge GPT-3 technology into its platform, empowering social media managers and streamlining their content creation by using AI. This integration also equips advocates with customized posts that allow them to promote the company in their own voice easily.

We’ve added four new tools to enable AI-powered content creation for social media:

Post Wizard: This feature automatically assists social media managers in editing selected texts by transforming them however they choose. They can lengthen, shorten, simplify, and rephrase whatever they have been writing, as well as adjust the tone. It is available in the Post Console when creating social media posts, in the Inbox when writing comment replies, and in the Story Message Editor when crafting advocacy messages.

Message Mixer: This feature enables advocates to instantly rephrase any message on the Advocacy Board using advanced AI, allowing them to explore alternative versions. As a result, the content they post will be more unique and reflect their style.

Content Spark: This feature allows social media managers to auto-generate messages with AI. This way, they can instantly get multiple draft ideas for posts (including relevant hashtags) customized for different social networks just by pasting the URL of the page they want to link to.

Story Slinger: This feature gives admins the ability to automatically generate messages from the input of the Story Title and Description, so they can quickly fill out the content that advocates will see in a Story.

Creating content that resonates better with different audiences

These new tools empower social media managers and advocates with advanced AI capabilities that enable them to compose and revise messages more effectively, efficiently, and quickly. They can save precious work time by automatically editing posts and tailoring them to multiple networks, as well as generating content for Stories, to boost productivity.

The AI-powered tools enable users to easily modify and get new ideas for messages that will resonate with different audiences. They can leverage AI to quickly create and post more unique and engaging social media content. Doing so makes your advocacy content feel more personalized and relevant, which will improve its performance on social media.

Overall, we believe these new tools will greatly help B2B companies to create more authentic, personal, and effective social media content, while also streamlining the process and saving time and resources. We’re excited to see how you will use them and look forward to hearing feedback from you!

How do you feel about our newest update? Do you plan on using AI for your social media content creation?

As always, let us know what you think!