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Episode Summary

Law practice and marketing are an odd marriage. It’s not always an easy fit on either side. For legal marketers, the thought of dealing with the regulatory hurdles and mandatory legalese can be a nightmare. For partners, the idea of showing up on the same feed alongside cat photos and viral videos may lack a certain gravitas. How can this gap be bridged, and why is it worth your attention?

On this episode of The Radically Transparent Podcast, brought to you by Oktopost, Howard Kravitz, CMO for Winston & Strawn LLP, an AmLaw 50 global law firm, joins the conversation to take a deeper dive into the handful of challenges confronting legal marketers as they work to retain current clients, expand current relationships, beat out competing practices and attract prospective clients. He even reveals how he is working closely with partners to develop and implement strategies for Winston & Strawn to add value to clients while protecting their image.

More on Howard Kravitz

Howard is the Chief Marketing Officer for Winston & Strawn, an AmLaw 50 global law firm. In this role, he leads the marketing and business development efforts for the firm, working closely with partners to develop and implement strategies for Winston to add value to clients.

Howard promotes a service-oriented and client-focused culture. With over 30 years of experience spanning both the financial and professional services industries, he connects marketing and business development to help further satisfy the ever changing needs of the firm’s clients and prospective clients.

Prior to joining Winston, Howard served as Director of Global Business Development & Marketing at a global law firm and expanded client relationships, protected and promoted the firm’s image, and oversaw initiatives related to public relations, communications, and analytics.

He previously served as the Managing Director and U.S. Marketing Leader for PricewaterhouseCoopers LLP where he was responsible for creating and executing marketing strategies across all business units, sectors, solutions, and geographies.

For more than 10 years, Howard also provided sales and leadership coaching to numerous business executives across a range of industries as a consultant with Richardson.

Like What You Heard?

Radically Transparent, is a podcast geared towards the modern-day B2B marketer. Host Jennifer Gutman and her guests are a mixture of renowned marketing and sales leaders from B2B marketing organizations around the globe.

Each episode shines a light on the inner workings of B2B leadership– including what keeps successful CEOs, CMOs and VPs up at night, professionally. The conversations are real, raw and authentic all while revealing to listeners the unfiltered, not-so-known truths of today’s most interesting marketers.

Quickly becoming one of the Oktopost’s most popular original podcast shows on the internet, new episodes air every Thursday on Radically Transparent, a podcast channel, built for marketers, by marketers.

Catch all episodes here.

And to keep up with the show everyone is talking about this year, subscribe to Radically Transparent for free wherever you listen to podcasts or catch us on Apple Podcasts, Spotify, YouTube or follow Oktopost on LinkedIn.