Richard Leyland on How to Trust your Marketing Team to be the Rockstars you Hired Them to Be

B2B Marketing Published: January 20, 2022

Jen Gutman

Cambridge Design Partnership’s CMO, Richard Leyland, takes on trust in leadership.

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Episode Summary

Richard Leyland, CMO of Cambridge Design Partnership, a technology and product design partner and trusted by the world’s largest companies to develop their most important innovations, sits down with Oktopost’s host Jennifer Gutman to reveal why trusting your team lets you focus on what really matters as a marketing leader.

While there’s no magic formula on balancing letting go with making sure human error stays to a minimum, Richard, a marketer right down to the bone with 20+ years of experience, breaks down his method of using “Big Rocks” to stay on the front foot and keep his team focused arguing trust is the most important element in creating marketing rockstars. In this episode, we’re getting radically transparent about one of the toughest challenges as a marketing leader and how to find that passionate balance.

Meet Richard Leyland

A marketer right down to the bone, Richard is currently serving as CMO of Cambridge Design Partnership. With 20 years of experience in marketing roles, achieving seniority and success, Richard is passionate about MedTech, marketing, and innovation. His specialties include communications, turning technical complexity into compelling stories, and operating within the constraints of regulated or public companies. Richard holds the CIM’s Professional Diploma in Marketing and even hosts his own show, the Marketing Hell podcast, which you can listen to here.

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Radically Transparent is a podcast geared towards the modern-day B2B marketer. Host Jennifer Gutman and her guests are a mixture of renowned marketing and sales leaders from B2B marketing organizations around the globe.

Each episode shines a light on the inner workings of B2B leadership– including what keeps successful CEOs, CMOs, VPs, and social media teams up at night, professionally. The conversations are real, raw, and authentic all while revealing to listeners the unfiltered, not-so-known truths of today’s most interesting marketers.

Quickly becoming one of Oktopost’s most popular original podcast shows on the internet, new episodes air every Thursday on Radically Transparent, a podcast channel, built for marketers, by marketers.

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