Out of sight, still in sync – managing an advocacy program for remote and global teams

In this episode, Josh Silverman from Pontoon Solutions shares creative strategies for engaging advocates worldwide—from on-demand training videos to anonymous feedback surveys, all designed to make sharing company content seamless and effective.

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Episode Summary

For most employee advocacy program leaders, you likely don’t have the luxury of walking by each colleague’s desk to train them on advocacy. So, how can we keep advocates engaged when part of a global or fully remote team?

In this episode of Behind the Post, we sit down with Josh Silverman, the Social Media and Digital Coordinator at Pontoon Solutions, to uncover how he’s built an employee advocacy program that truly resonates across continents and time zones.

With colleagues scattered around the world, Josh had to get creative to keep everyone engaged. From on-demand training videos (now trimmed to a super-efficient 7 minutes) to anonymous surveys that gather valuable feedback, he’s developed strategies that make it easy for employees to confidently share company content—even without the benefit of face-to-face training and interaction.

One standout story? One of Josh’s advocates saw an incredible 600% growth in their LinkedIn network in just a year, simply by consistently sharing valuable content with their network.

Tune in to hear Josh’s top tips for training advocates, building their confidence on social media, curating engaging content, and sustaining excitement for the program over time.

Hot Topics:

• Creative ways to engage a global, remote team of advocates
• Tips for sustaining engagement and excitement over time
• Solutions for training advocates across different time zones

Meet Josh

Josh Silverman is a versatile Social Media and Digital Coordinator with a hand in all aspects of social media management, from Employee Advocacy to Organic and Paid social campaigns. With a passion for social media and a background in television, Josh produces engaging content for the Pontoon Solutions pages.

Josh joined Pontoon Solutions in April 2022, following his first job as a television host in Wichita, Kansas, where he co-hosted and produced the daytime television program, Good Day Kansas.

When he’s not scrolling social media, Josh can be found at a comedy club, trying to finish the day’s Crossword or rooting on his beloved New York Giants and Knicks.

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