Kenda Macdonald on Hacking the B2B Buyer Brain

Marketing Automation Published: July 1, 2021

Kenda Macdonald, CEO of Automation Ninjas takes the hot seat today.

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For more thought leadership on how to tap into behavioral data and B2B buyer brains, check out our Radically Transparent podcast on Apple Podcasts, Spotify, YouTube or LinkedIn.

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Meet Kenda Macdonald

Kenda is the CEO and founder of Automation Ninjas — a marketing automation agency specializing in behavioral marketing automation. With a deep background in forensic psychology, she mixes buyer psychology and the customer journey to help brands get happier and more profitable customers.

An international public speaker, a multi award-winning businesswoman, and author of the best-selling book ‘Hack the Buyer Brain’, Kenda is just your run-of-the-mill triple threat.

Episode Summary

Typically, when B2B marketers think about online customer journeys, the first thing that comes to mind are all the trendy technologies used to help lead their audience down the funnel. Unfortunately, they are simply not tapping into the treasure trove of behavioral data at their fingertips to impact the purchase process.

On this episode of Radically Transparent, presented by Oktopost, Kenda takes listeners deep into how buyer brains pay attention. With her unique background in criminal psychology, Kenda reveals how marketers can incorporate behavioral psychology into the buyer journey and become unstoppable in doing things that will actually make a difference to their audience.

Stay in the Loop

Radically Transparent, is a podcast geared towards the modern-day B2B marketer. Host Jennifer Gutman and her guests are a mixture of renowned marketing and sales leaders from B2B marketing organizations around the globe.

Each episode shines a light on the inner workings of B2B leadership– including what keeps successful CEOs, CMOs, VPs and social media teams up at night, professionally. The conversations are real, raw and authentic, all while revealing to listeners the unfiltered, not-so-known truths of today’s most interesting marketers.

Quickly becoming one of the Oktopost’s most popular original podcast shows on the internet, new episodes air every Thursday on Radically Transparent, a podcast channel, built for marketers, by marketers.

Catch all episodes here.

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