The role of creativity in B2B Marketing with Wensy Antoli

As a Creative Strategy Lead at LinkedIn for Marketing, Wensy Antoli tackles the role of creativity in B2B marketing and reveals how B2B brands can effectively leverage creativity, nostalgia, and authenticity to build trust, engage their audiences, and drive measurable results.

Listen to the podcast:

Or catch us on Spotify, Apple Podcasts, YouTube and LinkedIn Live

Watch the recording:

Episode Summary

What if the secret to standing out in B2B marketing wasn’t more data, bigger budgets, or complex strategies—but simply embracing creativity?

In this episode of Radically Transparent, Wensy Antoli, Creative Strategy Lead at LinkedIn for Marketing, reveals how brands can channel the emotional power of storytelling, nostalgia, and authenticity to build trust, inspire audiences, and drive meaningful outcomes.

Throughout the episode, Wensy talks about how creativity can take brands beyond just transactional relationships, helping them build real emotional connections and achieve meaningful results. She emphasizes that creativity isn’t just about looking good—it’s about making a real impact.

One of the standout strategies Wensy discusses is leveraging nostalgia. By tapping into shared experiences and familiar memories, B2B brands can:

• Humanize their marketing efforts
• Build trust with their community
• Create emotional connections that resonate deeply with professional audiences.

This approach not only strengthens relationships between buyers and the brand but also sets brands apart in a crowded marketplace.

Lastly, Wensy explores the importance of emotions in B2B marketing, an area often underestimated for B2B brands. She shares how emotional tones like inspiration, trust, and confidence resonate strongly with B2B audiences and can significantly boost engagement.

Tune in to this insightful episode to learn how to elevate your B2B marketing efforts with creativity, trust, and authenticity.

Hot Topics:

• Why nostalgia, authenticity, and emotion are critical elements of modern B2B marketing
• How to use creativity to build trust and resonate deeply with your audience
• Understanding and adapting to future trends to stay ahead, including insights from LinkedIn’s latest research on notalgia marketing

Meet Wensy

Wensy Antoli is a seasoned Creative Thinker and Strategist at LinkedIn with a passion for crafting impactful, human-centered stories. With a career dedicated to leading diverse teams of visual storytellers, she has developed award-winning content for digital and social channels, specializing in photography and film.

Wensy is driven by the belief that great stories resonate by making people feel something—echoing Maya Angelou’s wisdom that “people will never forget how you made them feel.”